Apple wins top spot in brand intimacy study for tech industry, behind Amazon, Disney overall

MBLM is out with its 2020 brand intimacy study that looks at the emotional connection that consumers have with companies. While Apple has often ranked number one in the yearly survey, last year YouTube edged it out for the top slot overall. This year Apple has ranked number one for the tech industry but came in behind Amazon and Disney in the overall rankings.

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The post Apple wins top spot in brand intimacy study for tech industry, behind Amazon, Disney overall appeared first on 9to5Mac.



source https://9to5mac.com/2020/05/06/apple-wins-brand-intimacy-tech-industry/

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