Apple wins top spot in brand intimacy study for tech industry, behind Amazon, Disney overall

MBLM is out with its 2020 brand intimacy study that looks at the emotional connection that consumers have with companies. While Apple has often ranked number one in the yearly survey, last year YouTube edged it out for the top slot overall. This year Apple has ranked number one for the tech industry but came in behind Amazon and Disney in the overall rankings.

more…

The post Apple wins top spot in brand intimacy study for tech industry, behind Amazon, Disney overall appeared first on 9to5Mac.



source https://9to5mac.com/2020/05/06/apple-wins-brand-intimacy-tech-industry/

Comments

Post a Comment

Popular posts from this blog

Apple Business Chat to bring ‘new level of personalization’ to David’s Bridal customers

Image
Apple Business Chat continues to expand as a seamless way for companies to offer a more personalized and smooth customer experience. David’s Bridal is the latest company working on Apple Business Chat support and expects to be the first in its industry to do so. more… The post Apple Business Chat to bring ‘new level of personalization’ to David’s Bridal customers appeared first on 9to5Mac . source https://9to5mac.com/2020/01/21/apple-business-chat-davids-bridal/
Read more

Twitter adding labels and warnings to tweets with ‘misleading information’ about COVID-19

Image
Twitter has announced that it is expanding its efforts to combat misinformation related to COVID-19. This comes after it cracked down on tweets promoting “fake or ineffective treatments” for COVID-19 in March. more… The post Twitter adding labels and warnings to tweets with ‘misleading information’ about COVID-19 appeared first on 9to5Mac . source https://9to5mac.com/2020/05/11/twitter-adding-labels-and-warnings-to-tweets-with-misleading-information-about-covid-19/
Read more

UK contact tracing app source code shared as researchers seek to solve mystery

Image
The NHS has kept its promise to share the source code for the UK contact tracing app , placing both the code and documentation onto Github. This will allow security researchers to examine the code to determine exactly how it works, check for any flaws and try to solve a mystery. Developers will be keen to understand how the app apparently works in the background in a way that shouldn’t be possible … more… The post UK contact tracing app source code shared as researchers seek to solve mystery appeared first on 9to5Mac . source https://9to5mac.com/2020/05/08/source-code/
Read more